1621 Gunter Ave Guntersville , AL 35976 256-486-3755

1968

Mercury

Cougar

2dr Sedan XR7

Automatic

8R93X502722

CDLL201813

390 c i.

Vinyl

Cream

2WD

American Muscle Car

AL


Estimated By E.P.A.
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Vehicle Description


Mercury Cougar
From Wikipedia, the free encyclopedia

Mercury Cougar is a nameplate applied to a diverse series of automobiles sold by Mercury from 1967 to 1997, and again from 1999 to 2002. While most examples were produced as two-door coupes, at various times throughout its production life, the Cougar was also sold as a convertible, four-door sedan, station wagon, and hatchback.

During its production life, as was common practice within the Mercury division, the Cougar shared much of its underpinnings with a Ford counterpart. At the time of its introduction, it was based upon the Ford Mustang. As the Mustang was downsized and redesigned in 1974, the Cougar became based upon the intermediate Mercury Montego (itself based upon the Ford Torino), becoming the replacement for the Montego in 1977. As the Cougar XR7 became the equivalent of the Ford Thunderbird in 1977, the Thunderbird would serve as the Ford counterpart of the Cougar for two decades. After its initial discontinuation, the Cougar emerged as a replacement for the Ford Probe sports coupe, based on the Ford Contour "world car"; as such, it was sold outside of North America as the Ford Cougar.

For many years the Cougar was important to the image of the Mercury division; advertising often identified its dealers as being "at the sign of the cat". In the early 1970s as part of advertising for the Cougar and Mercury, female models held big cats on leashes.[2] In production for 34 years, the Cougar nameplate is second only to the Grand Marquis in its longevity in the Mercury model line.

The car was assembled at the Dearborn Assembly Plant—one of six plants within the Ford River Rouge Complex—in Dearborn, Michigan, from 1967 to 1973, at the San Jose Assembly Plant in Milpitas, California from 1968 into early 1969, at the Lorain Assembly Plant in Lorain, Ohio, from 1974 to 1997, and at the Flat Rock Assembly Plant in Michigan from 1999 to 2002.

First generation (1967–1970)
The introduction of the Cougar finally gave Mercury its own "pony car". Slotted between the Ford Mustang and the Ford Thunderbird, the Cougar was the performance icon and eventually the icon for the Mercury name for several decades. The Cougar was available in two models (base and XR-7) and only came in one body style (a two-door hardtop, no center or B-pillar). Engine choices ranged from the 200 hp (149 kW) 289 cu in (4.7 L) two-barrel V8 to the 335 hp (250 kW) 390 cu in (6.4 L) four-barrel V8. A performance package called the GT was available on both the base and XR-7 Cougars. This included the 390 cu in (6.4 L) V8, as well as a performance handling package and other performance enhancements.

The 1967 Cougar, with the internal code T-7, went on sale September 30, 1966.[4] It was based on the 1967 refreshed first-generation Mustang,[5] but with a 3-in-longer (111 in) wheelbase and new sheet metal. A full-width divided grille with hidden headlamps and vertical bars defined the front fascia—it was sometimes called the electric shaver grille. At the rear, a similar treatment had the license plate surrounded on both sides with vertically slatted grillework concealing tail lights (with sequential turn signals), a styling touch taken from the Thunderbird.

A deliberate effort was made to give the car a more "European" flavor than the Mustang, at least to American buyers' eyes, drawing inspiration from the popular Jaguar E-Type. Aside from the base model and the luxurious XR-7, only one performance package was available for either model: the sporty GT. The XR-7 model brought a simulated wood-grained dashboard with a full set of black-faced competition instruments and toggle switches, an overhead console, a T-type center automatic transmission shifter (if equipped with the optional Merc-O-Matic transmission), and leather-vinyl upholstery.

This was the only generation with covered headlights. In 1967 and 1968, they were deployed using a vacuum canister system that opened and closed the headlamp doors. For 1969 and 1970, a redesigned vacuum system kept the doors down when a vacuum condition existed in the lines, provided by the engine when it was running. If a loss of vacuum occurred, the doors would retract up so that the headlights were visible if the system should fail.

The GT package, included Ford's 390 cu in (6.4 L) FE-series big block , along with an upgraded suspension to handle the extra weight of the big engine and give better handling, more powerful brakes, better tires, and a low-restriction exhaust system. Introduced with the music of Herb Alpert and the Tijuana Brass' "The Work Song", the Cougar was a sales success from its introduction and helped the Lincoln-Mercury Division's 1967 sales figures substantially. The Cougar was Motor Trend magazine's car of the year for 1967.

The Cougar continued to be a Mustang twin for seven years, and could be optioned as a muscle car. Nevertheless, the focus continued away from performance and toward luxury, evolving it into a plush pony car. The signs were becoming clear as early as 1970, when special options styled by fashion designer Pauline Trigère appeared, a houndstooth-patterned vinyl roof and matching upholstery, available together or separately. A facelift in 1971 did away with the hidden headlights and hidden wipers were adopted. Between 1969 and 1973, Cougar convertibles were offered.

The 1968 model year included federally-mandated side marker lights and front outboard shoulder belts (sash belt, shoulder harness) among some minor changes. A 210 hp (157 kW) 302 cu in (4.9 L) two-barrel V8 was the base engine on all XR-7s and early standard Cougars. Three new engines were added to the option list this year: the 230 hp (172 kW) 302 cu in (4.9 L), four-barrel V8; the 335 hp (250 kW) 428 cu in (7.0 L), four-barrel V8; and the 390 hp (291 kW) 427 cu in (7.0 L), four-barrel V8. In addition, the 289 cu in (4.7 L) engine was made standard on base cars without the interior decor group midway through the model year.

Comfort and performance options available for the Cougar included the "Tilt-Away" steering wheel that swung up and out of the way when the driver's door was opened, the transmission in "park", and the ignition was off,[6] and from 1971, a power driver's seat. The new option appeared in 1968: Ford's first factory-installed electric sunroof. It was available on any hardtop Cougar, but rarely ordered on early cars.

Mercury also made limited versions of Cougar in the performance-market segment. The XR7-G, named for Mercury road racer Dan Gurney, included performance add-ons, such as a hood scoop, Lucas (brand) fog lamps, and hood pins. Engine selection was limited to the 302, 390, and 428 V8s. A total of 619 XR7-Gs were produced, and only 14 Gs were produced with the 428 CJ. The 7.0-L GT-E package was available on both the standard and XR-7 Cougars and came with the 427 V8. The 428 Cobra Jet Ram Air was available in limited numbers on the GT-E beginning 1 April 1968. Conservatively rated at 335 hp (340 PS; 250 kW) at 5200 rpm and 440 lb·ft (597 N·m) of torque at 3400 rpm, the 428 Cobra Jet could produce more than the 410 hp (306 kW) from the factory. A total of 394 GT-Es were manufactured, 357 with the 427 and 37 with the 428. The GT-E came with power front disc brakes as standard.


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1968

Mercury

Cougar

2dr Sedan XR7

Automatic

8R93X502722

CDLL201813

390 c i.

Vinyl

Cream

2WD

American Muscle Car

AL

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1968 Mercury Cougar 2dr Sedan XR7

2WD, 8 Cyl 390 c i.

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$18,500

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